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Variety of apps have come up entering niche markets like LGBT dating services, serious dating, and even dislike-based dating apps.
All these preferences are made possible through Big Data and Machine Learning which are much easier to collect and implement via smartphones. So, if you wish to develop a dating app of your own, the key to keep your user addicted is the UX behind it.
In fact, 4 out of 5 people prefer mobile dating to online sites.61% of users are more likely to “hook-up” on a dating app rather than a website.
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India is the 9th largest market for online dating users.
With the fast-food economy and increased internet penetration, these numbers are going to increase multi-fold.
Image Source Dating Apps like Tinder, Badoo, Truly Madly and Happn have changed much of this scenario specifically in India.