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More precisely, the aim of this study was to investigate whether the design of online dating systems influences users’ feeling of control and decision making satisfaction in using different sites and their future expectations regarding potential dates.Participants in their study were presented with a simulation of one of the three different types of dating site described above.
In a world where meeting someone online is the new norm, the demand for more niche dating sites has only risen since the first online dating forum, Match.com, was created in 1995.
Now there is everything from sites based on algorithms analyzing a person's character traits to selecting a date solely based on their musical tastes.
However, sites suggesting recommendations can give users higher expectations about potential dates, because such sites convey the impression that they are able to deliver accurate matches.
Tong and her colleagues set out to examine the differences in users' impressions of sites employing algorithms versus sites using see-and-screen type designs.
The explanation for this is that potential online dating relationships suggested on sites employing algorithms are perceived by users as being somewhat validated by the site.