One male Closer told me that it felt rewarding to “help men too old to understand the internet,” and that “some people are too busy for all that.” Another writer told me that “finding love is a mysterious process, so we use data.”The service’s data-driven approach to professional flirting became clear to me during my training.
“Before my life had gotten so crazy, I’d managed to develop some material that worked really well on the dating sites I was using.
But I was at the point where I was only able to return messages sporadically, which obviously didn’t go too well with the matches I was interested in.”“I found myself wishing there were two of me,” he continued.
His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.
“I was working 60 to 70 hours a week and simply didn’t have time to keep up with online dating,” he said.
“I thought, ‘Why couldn’t I just take what I had developed, and train someone else to sound like me, and outsource my online dating to him?