Chameleon will cause you headaches and a empty wallet. Just do a simple search on Google for Able Dating Review or Review. WPDating will go the same road if Mike continues using these strange promotional method ;-).
Just to illustrate the point, just one post out of THOUSANDS: This fraudster (aka Michael Pennington and probably many other names) is now calling himself Michael Allen and doing business as Datingsolutions as well as using My Allen Media as his company name.
The software allows you to give users of your dating site full control over their privacy.
They can choose to show or hide certain information on their public profile.
PLUS of course, search engine optimization, so that you get more visitors, which in turn enhance profits.