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There isn't really any customization of the type of message to suit different types of women, rather it's more of a one size fits all approach.
Something that is really impressive about Click Magnet Dating is that they have tracked their data and show you how different styles get better responses from women depending on their age range and what they might be looking for.
One thing he mentions at one point is to make sure you use correct spelling in your profile and messages, but his own profile is littered with mistakes.
He goes over some ideas for photos, and you can see his own photos that he has included.
The reality is that there is a high ratio of men to women on these sites and attractive women get bombarded with messages from guys that often just get deleted.