Excite also acquired photo sharing company Webshots.
Excite furthermore paid for sponsorship of Infiniti Indy car driver Eddie Cheever, Jr., through the 20 racing seasons.
They went to Bell and offered it to him for $1 million, but Bell rejected the offer, and later threw Vinod Khosla, one of Excite's venture capitalists, out of his office after he had negotiated Brin and Page down to $750,000.
Excite's refusal to buy what became a $900 billion company by 2019 was labeled by Rohrlich a "stupid business decision".
Excite's original website design was mostly based on the orange color.