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“In the UK, 8 per cent of people are privately educated but in Australia that number is around 35 per cent.In India, it’s 38 per cent – that’s 500 million people.” There is certainly demand for apps that target a privileged demographic.So, we came up with Muddy Matches, which is for anyone who loves the country and isn’t afraid of a bit of mud: farmers and gamekeepers but also people who live in cities and enjoy spending time in the country.” Users can subscribe for £26 per month and take a quiz that determines their “Muddy-Townie ratio” in order to meet like-minded partners. Among the most popular is JSwipe, a Jewish dating app with users in 70 countries.
It has been downloaded by two million people since its launch in 2017 – perhaps unsurprising considering the divisiveness of our current political climate.
“Things like Trump and Brexit might attract people to Hater, but that won’t be the reason they stick around,” says the app’s press and marketing director Sam Terris.
It’s just one of many things people might have in common.”While she does cater to a niche audience, Davis insists that it is a large niche.
In nine months, the app has gained 25,000 subscribers in the UK and there are plans to expand into new markets including Australia, India and Nigeria.
Combined with the site, it is responsible for a new match being made every 2.4 seconds.[#image: /photos/5d5447daa24eee000838cfac]Just as some apps match people based on their interests, others focus on their mutual dislikes.