Validating the pepsi challenge
I even had time to take a week-long vacation and visit my family for the holidays while validating this idea. In fact, you can take my system for validating a business idea and be far more successful than this little challenge was.
I’ve used this system to generate more than ,700 in pre-sales of a physical product for a previous business of mine.
I'm so adamant about only building a business around a real interest of mine because I've chased pure market opportunities in the past, without really caring about what I was building... When the going gets rough (it will), you need to be motivated beyond just the lure of dollar signs (and more than just a stable of motivational quotes to get you through 😉.) If you're only in it for the money, you'll either give up or be quickly pushed out of the market by people who genuinely care about what they're doing and the people they're helping—they'll be more motivated than you.
If you're not sure what your interests are, or which of them may potentially lead to a profitable business opportunity, start by answering these questions: build a business around—I didn't know how or what, but that's not important at this stage.
It’s as much a way of thinking, as it is a step-by-step process.
The end result validation attempts to achieve is most often meeting a desired number of pre-orders or waiting list subscribers who'd purchase a basic proof of concept of your idea—a minimum viable product that solves the form of the problem you're attempting to address.
Listen to the interview on my podcast, The Side Hustle Project right here.