Competitors got in on the game, offering local flavor.
“You definitely see the dynamic of niche-ification that happens with dating apps now.
You’ve been on dozens of first dates, and gamely accepted every introduction that’s come your way, but that spark—that someone special—keeps eluding you. Intrigued, you head to the address, a “Membership Centre” in Westwood Village, where you’re greeted warmly, ushered to a seat and the lights dim.
Then one day, tucked among your magazines and bills, you find a strange piece of junk mail. These days, as everyone knows, you can swipe through a city’s worth of potential dates while waiting in line at the bodega.
Our current technological climate seems like the perfect place to resuscitate video dating—after all, we’re already curating our Snapchat stories 24/7. When You Tube launched in 2005, it was originally supposed to be a dating website—until its founders discovered that people wouldn’t post dating videos to it even if they paid them.